Our Story

Born in South Africa from a passion to help cyclists and runners push beyond their ordinary limits.
Eat Sleep Cycle unites elite global brands that share our obsession with exceptional performance, innovation, and style.
We hand-pick only the most trusted names in cycling and running:

Brands that consistently break new ground in Technology | Design | Efficacy | Quality | Sustainability

The EatSleep Cycle Experience

Shop Without Limits

  • Flexible payment options including buy-now-pay-later (Payflex) and flexible funding (Mobicred)
  • Swift, tracked shipping nationwide
  • Hassle-free returns
  • Price match guarantee

Stay Ahead of the Pack (Subscribe to our newsletter for 15% OFF your first order)

  • Priority access to new products
  • Exclusive member advantages
  • Regular competitions
  • Expert gear guides
  • Pro performance tips
  • Rewards that multiply with every purchase
    (soon)

Community of Achievers

Welcome to our community where we:

  • Celebrate achievements
  • Encourage growth
  • Inspire each other
  • Build a supportive network